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Basic Tech Tools for Entrepreneurs in 2024

By: A.J. Macquarrie

Discover the essential tech toolkit for entrepreneurs in 2024, featuring Google Workspace for seamless collaboration, Zoom for virtual office communication, Zoho CRM for customer relationships, and Canva for stunning designs – revolutionize your business game today!

Tools and software make your job as an entrepreneur much more manageable. But which platforms should you use? And for what part of your business? Below, we prepared the best tools for entrepreneurs and small business owners that you should use in your organization.

File Storage

1. Google Workspace

Among productivity and collaboration applications, Google Workspace is one of the best. It offers a suite of productivity tools, including Gmail, Drive, Google Docs, Sheets, and Calendar. The app also streamlines communication and document management, making it one of the few essential tools for entrepreneurs.

2. Dropbox

Dropbox provides secure file storage and sharing, allowing you to access and collaborate on documents with team members from anywhere. Working together on files and documents is easy with this platform’s user-friendly interface and seamless integration with other small business tools.


3. Zoom

A successful business requires seamless communication and collaboration through a virtual office, which are things Zoom can do. It offers a reliable platform for video conferencing, which you can use for client meetings, team collaborations, and networking without being tied to a physical location.

4. Slack

One of the most popular communication tools, Slack enables real-time communication, file sharing, and integration with various business tools. Its organized channels and customizable notifications enhance team collaboration and productivity.


5. Hubstaff

One of the more powerful time-tracking tools in the market, Hubstaff monitors the time you spend on different projects and tasks, ensuring that work is done efficiently. It’s also a workforce management tool, as you can hire the best talent worldwide without geographical restrictions.

6. Notion

Like Evernote, Notion is an all-in-one workspace that combines note-taking, task management, and knowledge sharing. Its customizable interface and collaborative features make it an ideal platform to streamline your workflows and centralize information.

Customer Relationship Management

7. Zoho CRM

Zoho CRM provides a complete customer relationship management solution with sales, marketing, and customer support modules. Its automation capabilities and analytics tools let you optimize your sales processes and drive business growth.

8. Streak

If you love Gmail, Streak is a free CRM tool that integrates directly with Gmail and allows you and your team to manage customer relationships without leaving your inbox. The tool also lets you customize your workflows by creating pipelines, setting up stages, and organizing contacts according to your unique business operations.

Social Media Management


9. Zoho Social Media

Zoho Social is a social media management tool for multi-platform scheduling, engaging with your audience, and analyzing social media performance. It also integrates with Zoho’s ecosystem to help you generate more leads and manage customer relationships better.

This is the second time I mentioned a Zoho tool in this list. It’s because I’m using the Zoho One, an all-in-one business solution for running an entire business. Expect more Zoho apps on this list. 

10. Cloud Campaign

Cloud Campaign is a white-label social media platform that lets you and agencies replace the tool’s branding with their own and help clients schedule their social media posts, engage with their audience, and build reports covering key metrics to analyze the results. 

Website Analytics and Heatmapping

11. Google Analytics

If you’re looking for in-depth insights into website traffic, user behavior, and conversion tracking. Google Analytics is for you. Its robust reporting and analysis tools help you make data-driven decisions for your business strategy and optimize your online presence for better performance.

12. Mixpanel

Mixpanel offers user behavior analysis and conversion tracking to help you make data-driven decisions based on how users interact with your website. You can also improve website usability and conversion rates of your own business using the tool’s retention analysis and A/B testing.


13. SE Ranking

To rank your site on top of organic search, you need a search engine optimization (SEO) platform that offers keyword tracking, competitor analysis, and website audit features, among others. Aside from SE Ranking being that tool, it also has comprehensive features and customizable reports to assist you in optimizing your site for search engines and improving its online visibility.

14. Semrush

Semrush is one of the most complete marketing tools. It provides competitive intelligence and keyword research tools to identify SEO and paid search opportunities. More importantly, the software lets you schedule social media posts, analyze your competitors’ traffic metrics, and research other site’s pay-per-click (PPC) campaigns. These help you develop effective strategies and stay ahead in the competitive digital landscape.


15. Canva

Canva is a user-friendly graphic design platform that offers a wide range of templates and design tools. Its intuitive interface and collaborative features make creating professional-looking graphics and marketing materials without the need for extensive design skills much easier. The tool also has a social media integration feature that lets you post created content to your desired social media platforms.

16. Visme

If you’re looking for a design tool for creating presentations, infographics, and other visual content you can use to access funding from investors, Visme is your tool. Its library of templates and interactive features should empower you to communicate your ideas effectively and engage your audience with compelling visual content.

Project Management


17. Zoho Projects

Considered one of the best project management tools, Zoho Projects enables you to plan, organize, and track work across teams. You can manage tasks and streamline project workflows to help your business stay on top of its priorities.

18. is another project management tool that customizes work management solutions, including project tracking, team collaboration, and workflow automation. Tracking projects and tasks assigned to your team members is easy, thanks to the tool’s visual and intuitive interface.

Email Marketing

19. SmartLead.AI

SmartLead.AI is a platform for creating and sending personalized cold email campaigns using its email warm-up tools to help improve their deliverability. The tool also integrates with CRM systems to automate the outreach process and improve productivity.

20. ActiveCampaign

If you’re focusing on marketing automation and CRM to help you create personalized and targeted email campaigns, ActiveCampaign is a more robust choice. Its advanced features, including predictive sending and site tracking, enable businesses to deliver relevant content and drive conversions through email marketing.


21. Zoho Books

Zoho Books is a popular accounting software that simplifies financial management. The platform possesses invoicing, expense tracking, bank reconciliation, and financial reporting, which are the right business tools you need to manage finances efficiently.

22. Xero

Another cloud-based accounting software, Xero does the same things that Zoho Books can do. Its invoicing, bank connections, and expense management features to help you stay on top of your finances and make informed business decisions.


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