Back view woman leading a business video conference in a conference room.

The Year of the Entrepreneur: Why 2024 Is the Best Time in Human History to Start a Business

By: A.J. MacQuarrie

Dive into the unprecedented era of entrepreneurship in 2024, where AI, remote work, global networking, and low-cost business models converge to offer unparalleled opportunities for financial independence, innovation, and personal freedom – the time to embark on your entrepreneurial journey has never been more promising!

2024 is considered the best time to be a successful entrepreneur. Barbara Corcoran from ABC’s Shark Tank said it herself so well recently on Instagram. But you’re probably asking yourself, “Why become an entrepreneur now?” Below are the reasons:

AI Propels Your Business

Artificial intelligence (AI) advancements have shaken the status quo to its core by providing unprecedented opportunities for businesses to act on their entrepreneurial mindset. AI tools like ChatGPT can assist with various tasks, from data analysis to customer service. They make optimizing operations, personalizing customer experiences, and innovating much more convenient.

Don’t Forget About Non-AI Tech

Non-AI technology refers to traditional tools like databases, content management systems (CMSs), communication tools, and others, They are based on predefined rules and do not have the ability to learn from data or improve their performance over time. Non-AI technologies provide a solid foundation for various business functions by allowing you to improve efficiency and productivity, resulting in consistent business growth.

Working From Home

The normalization of remote work has opened up global talent pools for hiring and has reduced the overhead costs associated with physical office spaces. It also freed people from the corporate environment that prevents them from thriving with their unconventional ideas. As a result, you can jumpstart your entrepreneurial career with more flexibility and less investment in office infrastructure.

Networking Is Easier

Digital platforms and social media have made connecting with mentors, investors, and potential customers easier. You can now effectively network without geographic limitations, expanding the reach and growth potential of your own business.

Freelance Marketplaces

The growth of freelance marketplaces has made it easier for many entrepreneurs to find and hire freelancers for specific tasks. This allows for a more flexible and scalable workforce to help get your business idea off the ground. It also lets you adapt to changing market demands, stay lean, and achieve economic growth faster.

Financial Independence

You can achieve financial independence much easier when starting a business in 2024. Affordable AI tools allow you to cut down on costs and maximize your earnings while starting out. You also have the potential to foster financial success by building equity in a business that can either provide a steady income or be sold for a profit in the future.

Flexibility and Freedom

Aspiring entrepreneurs like yourself can be their own boss by establishing their own work hours. Tailoring your career to your personal preferences and lifestyle choices based on your own company can lead to a better work-life balance and increased job satisfaction.

Access to Capital

You have more avenues to secure funding for your business venture. From traditional bank loans to crowdfunding platforms, venture capital, angel investors, and government grants, business financing options are abundant and diverse.

Low Start-up Cost Business Models

These business strategies require a minimal initial investment, making them particularly attractive to entrepreneurs with limited capital who want to launch a business. Examples include dropshipping, freelancing, virtual assistance, and other service-based businesses. They show that you don’t need to produce an actual physical or digital product to make money online.

Global Market Access

The internet has broken down international barriers, allowing businesses to reach a global audience relatively easily. E-commerce platforms and digital marketing strategies enable entrepreneurs to sell products and services worldwide, exponentially expanding their potential customer base.

Educational Resources

The availability of online courses, workshops, and mentorship programs means that you can continuously learn and improve your skills to benefit your career. This access to knowledge helps keep up with the latest trends, technologies, and business strategies.

Assuming you can make your own decisions 

Sustainability and Social Entrepreneurship

Growing consumer demand for sustainable and socially responsible products and services is growing. Entrepreneurs who align their business models with these values can tap into a passionate and loyal customer base while contributing positively to society and the environment.

Innovation and Disruption

Rapid technological advancements offer numerous opportunities to disrupt traditional industries in your entrepreneurial journey. Entrepreneurs who can identify gaps in the market and offer unique solutions can establish themselves as leaders in new and emerging sectors.

Resilience and Adaptability

Global challenges in recent years, including the pandemic, have taught many successful entrepreneurs the importance of resilience and adaptability. If you make your own decisions as an entrepreneur, expect your successful business to be more agile and prepared for uncertainty, having learned from the experiences of those before them.


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Support customer service business technology concept on virtual screen.

Basic Tech Tools for Entrepreneurs in 2024

By: A.J. Macquarrie

Discover the essential tech toolkit for entrepreneurs in 2024, featuring Google Workspace for seamless collaboration, Zoom for virtual office communication, Zoho CRM for customer relationships, and Canva for stunning designs – revolutionize your business game today!

Tools and software make your job as an entrepreneur much more manageable. But which platforms should you use? And for what part of your business? Below, we prepared the best tools for entrepreneurs and small business owners that you should use in your organization.

File Storage

1. Google Workspace

Among productivity and collaboration applications, Google Workspace is one of the best. It offers a suite of productivity tools, including Gmail, Drive, Google Docs, Sheets, and Calendar. The app also streamlines communication and document management, making it one of the few essential tools for entrepreneurs.

2. Dropbox

Dropbox provides secure file storage and sharing, allowing you to access and collaborate on documents with team members from anywhere. Working together on files and documents is easy with this platform’s user-friendly interface and seamless integration with other small business tools.


3. Zoom

A successful business requires seamless communication and collaboration through a virtual office, which are things Zoom can do. It offers a reliable platform for video conferencing, which you can use for client meetings, team collaborations, and networking without being tied to a physical location.

4. Slack

One of the most popular communication tools, Slack enables real-time communication, file sharing, and integration with various business tools. Its organized channels and customizable notifications enhance team collaboration and productivity.


5. Hubstaff

One of the more powerful time-tracking tools in the market, Hubstaff monitors the time you spend on different projects and tasks, ensuring that work is done efficiently. It’s also a workforce management tool, as you can hire the best talent worldwide without geographical restrictions.

6. Notion

Like Evernote, Notion is an all-in-one workspace that combines note-taking, task management, and knowledge sharing. Its customizable interface and collaborative features make it an ideal platform to streamline your workflows and centralize information.

Customer Relationship Management

7. Zoho CRM

Zoho CRM provides a complete customer relationship management solution with sales, marketing, and customer support modules. Its automation capabilities and analytics tools let you optimize your sales processes and drive business growth.

8. Streak

If you love Gmail, Streak is a free CRM tool that integrates directly with Gmail and allows you and your team to manage customer relationships without leaving your inbox. The tool also lets you customize your workflows by creating pipelines, setting up stages, and organizing contacts according to your unique business operations.

Social Media Management


9. Zoho Social Media

Zoho Social is a social media management tool for multi-platform scheduling, engaging with your audience, and analyzing social media performance. It also integrates with Zoho’s ecosystem to help you generate more leads and manage customer relationships better.

This is the second time I mentioned a Zoho tool in this list. It’s because I’m using the Zoho One, an all-in-one business solution for running an entire business. Expect more Zoho apps on this list. 

10. Cloud Campaign

Cloud Campaign is a white-label social media platform that lets you and agencies replace the tool’s branding with their own and help clients schedule their social media posts, engage with their audience, and build reports covering key metrics to analyze the results. 

Website Analytics and Heatmapping

11. Google Analytics

If you’re looking for in-depth insights into website traffic, user behavior, and conversion tracking. Google Analytics is for you. Its robust reporting and analysis tools help you make data-driven decisions for your business strategy and optimize your online presence for better performance.

12. Mixpanel

Mixpanel offers user behavior analysis and conversion tracking to help you make data-driven decisions based on how users interact with your website. You can also improve website usability and conversion rates of your own business using the tool’s retention analysis and A/B testing.


13. SE Ranking

To rank your site on top of organic search, you need a search engine optimization (SEO) platform that offers keyword tracking, competitor analysis, and website audit features, among others. Aside from SE Ranking being that tool, it also has comprehensive features and customizable reports to assist you in optimizing your site for search engines and improving its online visibility.

14. Semrush

Semrush is one of the most complete marketing tools. It provides competitive intelligence and keyword research tools to identify SEO and paid search opportunities. More importantly, the software lets you schedule social media posts, analyze your competitors’ traffic metrics, and research other site’s pay-per-click (PPC) campaigns. These help you develop effective strategies and stay ahead in the competitive digital landscape.


15. Canva

Canva is a user-friendly graphic design platform that offers a wide range of templates and design tools. Its intuitive interface and collaborative features make creating professional-looking graphics and marketing materials without the need for extensive design skills much easier. The tool also has a social media integration feature that lets you post created content to your desired social media platforms.

16. Visme

If you’re looking for a design tool for creating presentations, infographics, and other visual content you can use to access funding from investors, Visme is your tool. Its library of templates and interactive features should empower you to communicate your ideas effectively and engage your audience with compelling visual content.

Project Management


17. Zoho Projects

Considered one of the best project management tools, Zoho Projects enables you to plan, organize, and track work across teams. You can manage tasks and streamline project workflows to help your business stay on top of its priorities.

18. is another project management tool that customizes work management solutions, including project tracking, team collaboration, and workflow automation. Tracking projects and tasks assigned to your team members is easy, thanks to the tool’s visual and intuitive interface.

Email Marketing

19. SmartLead.AI

SmartLead.AI is a platform for creating and sending personalized cold email campaigns using its email warm-up tools to help improve their deliverability. The tool also integrates with CRM systems to automate the outreach process and improve productivity.

20. ActiveCampaign

If you’re focusing on marketing automation and CRM to help you create personalized and targeted email campaigns, ActiveCampaign is a more robust choice. Its advanced features, including predictive sending and site tracking, enable businesses to deliver relevant content and drive conversions through email marketing.


21. Zoho Books

Zoho Books is a popular accounting software that simplifies financial management. The platform possesses invoicing, expense tracking, bank reconciliation, and financial reporting, which are the right business tools you need to manage finances efficiently.

22. Xero

Another cloud-based accounting software, Xero does the same things that Zoho Books can do. Its invoicing, bank connections, and expense management features to help you stay on top of your finances and make informed business decisions.


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