Blueprints

Training Session Flow: The Keep Going Way Playbook

1. Nail down the purpose of the session (a clear purpose) 2. What is the end goal? 3. Who is the target customer? 4. What platforms are you going to use?  a. Webinar b. PDF c. Landing pages d. Social media posts and ads 5. Write out the outline of the training session 6. Talk it out and capture the content 7. Practice, practice, practice! Friends, colleagues, team members, live zoom session practices, social media. 8. Pick a location to record 9. Rent the place (if applicable) 10. Record 11. Marketing assets created; a. Digital poster, social media posts icons, story icons, and email blast icon or banner  b. Create slides 12. Edit recording 13. Copy edit the content for downloadable PDF 14. Create PDF 15. Upload video to Vimeo 16. Create a landing page a. Step 1: Write copy b. Step 2: Set up lead capture links c. Step 3: Embed vimeo video to landing page 17. Promote it a. Social media b. Email blasts c. Media blasts d. Speaking engagements e. Etc

Jack Burrows
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