At Keep Going HQ, we believe in pushing boundaries, taking risks, and always striving for more. Our core values are not just a poster on a wall! They are at the heart of everything we do, guiding our actions and decisions as we work to help entrepreneurs achieve their goals.
We Think Big
We Try New Things
We Work Together
We Keep Our Word
We Have Fun
Our Founder

Personal Information
A.J. MacQuarrie is an entrepreneur who has been through it all, from the highs of turning a $20,000 investment into a multi-million dollar business, to the lows of sitting in bankruptcy court next to people who invested their savings- and their trust- in that business. He is the former CEO of KarmaBox Vending, one of the world’s first healthy vending companies that expanded to over 80 cities across the United States in just 3.5 years. He launched his current venture, Keep Going HQ, to help entrepreneurs spark growth, build on ideas, and take action with affordable marketing solutions, inspiring programs, and helpful free resources. A.J. is the co-host of the 40 Under 40 Podcast available on all platforms and lives in the Boston area with his feisty Scottish Terrier (Benson) and sweet Frenchie (Blue).
Skills
Experience
- Founder & CEO of Keep Going HQ
- Former founder and CEO of Karmabox Vending
- Author of Craft Your Comeback: Turning Setbacks Into Advantage After Failures, Fluckes, & F-ups
- Tech and Sales & Accounting Management
- Podcast co-host of 40 Under 40
- Keep Going HQ was founded by A.J. MacQuarrie with the mission to support entrepreneurs at the critical stages of launching and growing their businesses.
- Our services are focused on delivering impactful marketing strategies that help entrepreneurs stand out from the crowd with clear, concise, and compelling messaging.
- Our programs and resources are tailored to the unique challenges and lessons learned from our founder's experience as an entrepreneur, providing insights not available anywhere else.
- At Keep Going HQ, we believe that technology has made it easier and more affordable than ever to start a business, and we are dedicated to providing the tools and support needed to help entrepreneurs succeed.
- With a focus on early-stage entrepreneurship, we strive to be the trusted source for essential business planning and marketing guidance.
- The time to take the next step is now. Join the #KeepGoing movement and let us help you turn your entrepreneurial dreams into a reality.
We believe in the power of big ideas, and we're not afraid to dream big and take bold steps to make those ideas a reality. Our vision is to create a world where entrepreneurship is accessible and achievable for everyone, and we're constantly working to find new and innovative ways to make that vision a reality..
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